Driving Sustainability in India: Regulation, Nudges, and Green Defaults for MSMEs

By Saptarshi Das The journey towards sustainability is multi-dimensional. Governments often rely on regulations, such as eco-label mandates, energy efficiency norms, or emissions targets, to guide industries and consumers toward greener practices. While essential, these regulations can be costly to enforce and may provoke resistance—especially among MSMEs, which form the backbone of India’s industrial landscape. […]