Mr. Sandip Mukherjee brings over three decades of distinguished corporate leadership, marked by strategic innovation and cross-functional excellence. He began his career as an Investment Banker, later expanding his expertise through diverse roles in Corporate Finance. His transformative journey in the Automobile sector began with Hero MotoCorp (formerly Hero Honda), where he spent an impactful 24 years.

A specialist in Sales and Marketing, Mr. Mukherjee has championed initiatives across Strategy, Rural Markets, Retail Financing, and National Sales Operations. He was instrumental in launching the Rural Vertical at Hero MotoCorp—a breakthrough that significantly expanded market reach, sales volumes, and distribution networks. His visionary approach to rural engagement, involving collaborations with corporates, banks, and institutions, enabled deep penetration into India’s hinterlands through innovative marketing, customer service, and sales strategies.

As the Head of National Sales Operations for over five years, he led the reinforcement of sales systems and operational frameworks. His leadership drove forward Retail and Channel Financing strategies that elevated revenue growth while mitigating organizational risk.

His career is a testament to the power of strategic alignment, stakeholder collaboration, and transformative action. At ASM StratConsult LLP, Mr. Mukherjee leverages this legacy to empower businesses, promote ethical business practices, and catalyze sustainable growth across sectors.